Delytics has been improving fresh produce eating quality, consumer demand and value for over 25 years. Over that time, we have enabled many fresh produce organisations to optimise repeat purchase and value by consistently meeting consumer expectations for taste, texture, and juiciness. We achieve this by combining our in-depth understanding of consumer behaviour, fruit maturity, data analytics, fresh produce supply chains and measurement technologies to develop and implement evidence-based minimum maturity standards with supporting processes that consistently provide consumers with fruit they enjoy eating.
Our Fresh Produce Journey
We started our business in March 2000, with an initial focus on meat quality. Our early consulting work included an interesting project to help improve animal welfare in Norway, and multiple trips to Australia, working with Meat & Livestock Australia. The pivot to crop quality happened in 2004 when we were invited to help Zespri improve the quality of their high value gold crop. Back then, the original gold kiwifruit was at critical point in its global launch and export quality had to be consistently good. Zespri needed a partner that was really skilled at quality measurement and our Managing Director Mark Loeffen was a known expert in this field, having led the measurement team at the internationally acclaimed Meat Industry Research Institute of New Zealand (MIRINZ) for several years before he founded Delytics. The decision support tools we developed for Zespri back then enabled growers in multiple countries to predict the right time to pick their gold kiwifruit to deliver consistent quality.
Adding Value to Horticultural Businesses Across the Globe
We have focused on fresh produce value optimisation ever since that initial work with Zespri and have added significant value to many horticultural industries. In addition to helping horticultural businesses across the globe optimise repeat purchases and value by delivering consistent eating quality, multi-national brands have used our systems to compare performance and QA compliance in multiple international markets.
Our international team also has extensive experience planning and managing complex multi-disciplinary R&D projects and we provide customised R&D project management coaching and group training.
If you are looking to improve repeat purchases, consumer loyalty and value of your fresh produce, or want help leading an R&D project contact us.